There was one question that I had, that I wasn't sure who I could trust for the most accurate answer. I read article after article and I even read a few training manuals, and I still felt conflicted about the answer. What is the question you ask? The question was simple, should you submit articles to multiple directories, and if so, how many?
Let me start by saying, that if you want to learn about article writing, start with one directory that has live people who proof, edit and approve all articles that get published on their directory. The feedback you get will be invaluable.
Second, I think you should be willing to read 20 or 30 articles, and then buy and complete the training materials of one of the authors that you feel best suits you based on the articles you were able to read for free.
And Finally, I think that you have to have written at least 25 articles, maybe more, for some people a lot more, until you really start to have a handle on article writing.
Notice I did not say that you should not write any articles until you have done any of these things. I did not even say that you should not write any articles on article writing until you have done any of these things.
As matter of fact, if you really want to learn about and become a master article writer, then write 10 to 25 articles on article writing. I cannot think of a better way to learn anything than to try and teach it to someone else.
As a matter of fact, I don't think you can consider yourself a real master at anything until you have taught someone else to be a master. Again, I am not saying you can't be an expert, but to really master something, you have to have successfully taught others to do the thing.
Ok, what was my question again? Oh yeah, multiple directories yes or no, and if so, how many? Let me explain one more thing quickly so you know why this question is not obvious. The reason is the search engines and what some describe as a penalty for duplicate content.
The search engines would not be doing their job if you did a search and got two full pages of results from one article that had been submitted and published to a thousand different places on the Internet. Not to mention that spammers use tactics like this to try and beat the system and the search engines are adding value by not letting such things work or go unchecked.
Let me just finish by saying that the goal is article syndication. You submit your articles to directories not only so the search engines will give your articles appropriate search engine rankings for their key word content, but you submit them so others can use your articles on their blogs, websites and in their ezines because they are looking for content to help them keep fresh and interesting information.
The bottom line is that the search engines have hundreds of other variables that they use to determine ranking, with the goal to be human friendly. The value you get through exposure and back links to your site through your articles being widely syndicated has an intrinsic value that supplies viewers to your website independently of the search engines: for a sense of security, you should know that you are not completely dependent on the search engines for all your traffic and your livelihood.
So publish your articles to good and widely accepted article directories on the Internet and let them do their part for you through syndicating your articles and supplying traffic back to your site.
Want to learn more about the value of submitting your articles to article directories on the Internet? Subscribe to my ezine and get access to my blog.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
Monday, December 31, 2007
Article Marketing - What Is It? Part I
If you haven't heard of article marketing, welcome to the Internet. Not only will you be hearing more about it, you will probably be interested in developing this skill. Let's start by saying that the name, *information highway* is appropriately descriptive for the Internet. Information as we understand it is recorded in words. Certain groups of words are often used in correlation with each other representing the vernacular of a topic or subject.
Lucky for me, I figured this out in college. Being obsessed with getting A's and not having a lot of background in biology, I knew if I could master 1000 vocabulary words out of the text book, my chances of getting an A were greatly increased. This works by the way.
A few years later, the world is trying to learn a new way to research information on the Internet by guessing a word or two that might help them narrow down the amount of data one might have to go through to find information they are looking for. The hope was that you might be able to guess a word or two that was topic or subject specific enough that it would only retrieve data that you wanted to find.
Now if you are new to the Internet and article marketing you might feel a little confused about how all of this ties into article marketing. Actually, this information is the key to understanding SEO (Search Engine Optimization) and understanding SEO is the key to effective article marketing. More confused? Let me see if I can help clear this up.
Article marketing has two goals. One main goal and the other is a subset of that main goal. The main goal is to drive more targeted traffic to your site. In other words, you don't just want big bunches of people to come look at your site, you want people that have in some way prequalified themselves as interested visitors to come to your site in mass quantities. To be honest with you this probably doesn't sound easy, and before the internet it was even harder than it is now, getting targeted traffic that is.
By the way, those words that people are using to sort information or said another way, that are used to reduce the amount of information that a person should have to go through before finding relevant information to them, are called *Key words.* And when there are at least two or more words put together, they are called *Key Word Phrases.*
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
Lucky for me, I figured this out in college. Being obsessed with getting A's and not having a lot of background in biology, I knew if I could master 1000 vocabulary words out of the text book, my chances of getting an A were greatly increased. This works by the way.
A few years later, the world is trying to learn a new way to research information on the Internet by guessing a word or two that might help them narrow down the amount of data one might have to go through to find information they are looking for. The hope was that you might be able to guess a word or two that was topic or subject specific enough that it would only retrieve data that you wanted to find.
Now if you are new to the Internet and article marketing you might feel a little confused about how all of this ties into article marketing. Actually, this information is the key to understanding SEO (Search Engine Optimization) and understanding SEO is the key to effective article marketing. More confused? Let me see if I can help clear this up.
Article marketing has two goals. One main goal and the other is a subset of that main goal. The main goal is to drive more targeted traffic to your site. In other words, you don't just want big bunches of people to come look at your site, you want people that have in some way prequalified themselves as interested visitors to come to your site in mass quantities. To be honest with you this probably doesn't sound easy, and before the internet it was even harder than it is now, getting targeted traffic that is.
By the way, those words that people are using to sort information or said another way, that are used to reduce the amount of information that a person should have to go through before finding relevant information to them, are called *Key words.* And when there are at least two or more words put together, they are called *Key Word Phrases.*
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
Article Marketing - What is it? Part II
So let's see if we can tie some of this together. It starts with the Internet, a huge amount of data indexed by words spread all over the world, but tied together through one medium. Then you have a goal, to make money finding people who want something you are trying to sell.
To accomplish this, you implement a strategy (Article Marketing). You do this to gain the attention of a specific group of people, only people interested in a specific set of topics. By providing them information for free, you are offering them a trade. They get the information they are trying to learn about and in the process they give you an audience to place your products or services in front of. We are betting that these people are predisposed to buy these products or services based on their interest in this information.
Let me try to explain it another way. The Internet has provided us access to millions of people interested in acquiring information. And by providing information specific to a particular subject or topic through article marketing, we know that the group of people created by their interest in this information are or may be interested in buying certain products or services.
So, article marketing is utilizing the tracking and research of key words used by people on the Internet to find specific information they are looking for. And through that research identifying these groups of people based on their interests in particular topics or subjects. You are trying to gain access or get this groups attention by writing articles using these specific key words that will be indexed and presented to these people through search engines. This is the tool they use to sort through all the information on the Internet to find specific information needed by or relevant to them.
So instead of paying to post an ad somewhere, there is enough traffic that you might be able to attract the interest of a segment of that traffic and get them to come to you for a product or service. You research the history of key words used by people on the Internet through search engines to create information for these people and publish it in places that the search engines have previously determined as places where information being published is of satisfactory quality for their customers, the search engine users. You want to give your article priority listing, a listing on the first page of results provided to the searchers.
Now you have information created and published to fulfill a specific need found through researching previous demands for key words, published in a place with the greatest likelihood to be found, to get the attention of the people who are looking, so you can let them know that you sell a product or service they are likely to be interested in buying. Boy I am glad we cleared that up...
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
To accomplish this, you implement a strategy (Article Marketing). You do this to gain the attention of a specific group of people, only people interested in a specific set of topics. By providing them information for free, you are offering them a trade. They get the information they are trying to learn about and in the process they give you an audience to place your products or services in front of. We are betting that these people are predisposed to buy these products or services based on their interest in this information.
Let me try to explain it another way. The Internet has provided us access to millions of people interested in acquiring information. And by providing information specific to a particular subject or topic through article marketing, we know that the group of people created by their interest in this information are or may be interested in buying certain products or services.
So, article marketing is utilizing the tracking and research of key words used by people on the Internet to find specific information they are looking for. And through that research identifying these groups of people based on their interests in particular topics or subjects. You are trying to gain access or get this groups attention by writing articles using these specific key words that will be indexed and presented to these people through search engines. This is the tool they use to sort through all the information on the Internet to find specific information needed by or relevant to them.
So instead of paying to post an ad somewhere, there is enough traffic that you might be able to attract the interest of a segment of that traffic and get them to come to you for a product or service. You research the history of key words used by people on the Internet through search engines to create information for these people and publish it in places that the search engines have previously determined as places where information being published is of satisfactory quality for their customers, the search engine users. You want to give your article priority listing, a listing on the first page of results provided to the searchers.
Now you have information created and published to fulfill a specific need found through researching previous demands for key words, published in a place with the greatest likelihood to be found, to get the attention of the people who are looking, so you can let them know that you sell a product or service they are likely to be interested in buying. Boy I am glad we cleared that up...
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
Article Marketing - Learn How To Get So Much Traffic You Couldn't Stop It If You Tried Part I
Did you know that each article you write is like having a personally hired and trained sales rep just for you and your business? The better you equip that sales rep, give her good information and the right tools, the more effective she can be. In the article marketing world we call each article an *article agent.* You don't have to be a rocket scientist to figure out that the more agents or sale reps you have out in the field, the more opportunities for sales you are going to have.
I want you to take a moment and think about conversion ratios. I have worked at companies where there were more than 25 sales reps working for the company. The interesting thing is that you could randomly select a group of sales reps just about anywhere and you will find that there are always a couple that just do amazing things. They sell so much more than everyone else that it's hard to believe their from the same planet as the rest of us.
Then on the other end of that spectrum, there are always those reps that sell so little that it seems like their phones must have been broken for most of the year. These are the ones that companies have to churn through year after year and find replacements for.
But the majority of sales reps fall in the middle. The funny thing is that you can usually measure the difference in total sales between all of those in the middle with numbers in the single digits.
There is one more thing about sales reps that is kind of interesting, and that is it is just about impossible to tell what group a sales rep is going to fall into when you hire them. Sometimes the person you think is going to be fantastic ends up being very average, and the person you thought might not be so hot, ends up being the rep that turns the world on fire. You just never know.
The point is that you just need to keep putting reps, out there. Enjoy the amazing ones, lament the not so good ones, and let all the rest make you a great living. Just remember, that more is always better, and it is the only part you can control.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
I want you to take a moment and think about conversion ratios. I have worked at companies where there were more than 25 sales reps working for the company. The interesting thing is that you could randomly select a group of sales reps just about anywhere and you will find that there are always a couple that just do amazing things. They sell so much more than everyone else that it's hard to believe their from the same planet as the rest of us.
Then on the other end of that spectrum, there are always those reps that sell so little that it seems like their phones must have been broken for most of the year. These are the ones that companies have to churn through year after year and find replacements for.
But the majority of sales reps fall in the middle. The funny thing is that you can usually measure the difference in total sales between all of those in the middle with numbers in the single digits.
There is one more thing about sales reps that is kind of interesting, and that is it is just about impossible to tell what group a sales rep is going to fall into when you hire them. Sometimes the person you think is going to be fantastic ends up being very average, and the person you thought might not be so hot, ends up being the rep that turns the world on fire. You just never know.
The point is that you just need to keep putting reps, out there. Enjoy the amazing ones, lament the not so good ones, and let all the rest make you a great living. Just remember, that more is always better, and it is the only part you can control.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
Article Marketing - Learn How To Get So Much Traffic You Couldn't Stop It If You Tried Part II
How does all of this relate to article agents? I am glad you asked. Some articles you write will have amazing results, some will have terrible results, but most will be in the middle, and you will find that your ability to predict which is which will not be very accurate.
I have written articles that I have poured my heart into and just knew that they were going to be read and syndicated by everyone. Then I have written articles that just flowed out so easy my cooling fan on my laptop did not even get a chance to start, and I had the article done and off to be reviewed.
Do you think that the results were proportional to my efforts? If you said yes, you would be wrong. The results are just as unpredictable as trying to choose which sales rep in article one was going to be the best. You just can never tell.
After all of that, we can finally make one more important point and that is that your control over the results of any individual article agent is very little, but your control over the number of article agents is completely in your control.
Now that you have the understanding that most articles are going to fall somewhere in the middle and your ability to predict which is which is not going to be very good, you know that you can focus your energy on the one thing that you can control and that will have the greatest impact driving targeted prospects to your site. Write lots of articles.
How many? Somewhere between 30 and 300, the more you write the greater the results, and yes, the results are exponential. What does that mean? It means that if 5 articles will get 100 visitors, then 100 articles won't get you 2,000 but probably closer to 3,000 or more. They build momentum from each other.
The other day I heard someone say that after they published a certain number of articles, they could not turn the traffic off. I don't know about you, but I am dying to have that problem. I promise not to complain too much...lol
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com or sign up at his website at http://bigfirststep.biz Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
I have written articles that I have poured my heart into and just knew that they were going to be read and syndicated by everyone. Then I have written articles that just flowed out so easy my cooling fan on my laptop did not even get a chance to start, and I had the article done and off to be reviewed.
Do you think that the results were proportional to my efforts? If you said yes, you would be wrong. The results are just as unpredictable as trying to choose which sales rep in article one was going to be the best. You just can never tell.
After all of that, we can finally make one more important point and that is that your control over the results of any individual article agent is very little, but your control over the number of article agents is completely in your control.
Now that you have the understanding that most articles are going to fall somewhere in the middle and your ability to predict which is which is not going to be very good, you know that you can focus your energy on the one thing that you can control and that will have the greatest impact driving targeted prospects to your site. Write lots of articles.
How many? Somewhere between 30 and 300, the more you write the greater the results, and yes, the results are exponential. What does that mean? It means that if 5 articles will get 100 visitors, then 100 articles won't get you 2,000 but probably closer to 3,000 or more. They build momentum from each other.
The other day I heard someone say that after they published a certain number of articles, they could not turn the traffic off. I don't know about you, but I am dying to have that problem. I promise not to complain too much...lol
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com or sign up at his website at http://bigfirststep.biz Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
Article Writing - Anyone Can Do It, Right? Let's Cut Through The Hype And Lay Out The Facts
Did you know that writing articles for directories on the Internet is very different from how you learned to write papers in college? Heck, writing articles for directories on the Internet is very different from what you probably learned in high school.
Let's start with high school first, because that is where you were supposed to learn the basics of sentence structure and grammar.
I hear it all the time, anyone can do it, and you don't even have to know how to write. Many ads even go so far as to suggest that you can copy other people articles as long as you change just the right number of words.
To start with that is all crap! Here is the truth. Do you have to have perfect spelling, sentence structure and grammar? NO. Spelling should just about be a non-issue, because all word processors come with some kind of spell check.
The biggest problem I run into with spelling and spell checkers is improper use of the word, or a word that looks like it could spell the word that I want, but it just isn't the right word. Here is an example: argent and arrogant.
Yes, I know for those of you that can see the obvious difference, you probably think I am an idiot, but the truth is that the correct spelling seems obvious now, but for the life of me I could not come up with it, and the spell check never gave the correct version as an option.
As far as sentence structure and grammar you have a lot more leeway there. I will say, that you are better off is you can write correctly, but a more conversational tone seems to more than suffice and is even preferred by most people.
Now let's get to college. All of the context, referencing sources, taking all sides into consideration, this is all counterproductive and not what people who are looking for real world info on the Internet are looking for.
I am not saying there is no place for all of that; the truth is that level of depth better exist on your website if you are really any kind of expert at all. As for the articles that you submit to article directories and what the people who read them are looking for, the answer is mostly short concise answers that give them the gist of what they want to know, and if they want or need more info or depth, make sure your resource box gets them back to your site so they can get the depth and specifics if they want them.
I wonder if it is too brash to say that articles are the cereal and shampoo samples that give you a chance to really try the product, at least one full serving, or one complete application, but if you want more, you have to go to the website.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/
Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
Let's start with high school first, because that is where you were supposed to learn the basics of sentence structure and grammar.
I hear it all the time, anyone can do it, and you don't even have to know how to write. Many ads even go so far as to suggest that you can copy other people articles as long as you change just the right number of words.
To start with that is all crap! Here is the truth. Do you have to have perfect spelling, sentence structure and grammar? NO. Spelling should just about be a non-issue, because all word processors come with some kind of spell check.
The biggest problem I run into with spelling and spell checkers is improper use of the word, or a word that looks like it could spell the word that I want, but it just isn't the right word. Here is an example: argent and arrogant.
Yes, I know for those of you that can see the obvious difference, you probably think I am an idiot, but the truth is that the correct spelling seems obvious now, but for the life of me I could not come up with it, and the spell check never gave the correct version as an option.
As far as sentence structure and grammar you have a lot more leeway there. I will say, that you are better off is you can write correctly, but a more conversational tone seems to more than suffice and is even preferred by most people.
Now let's get to college. All of the context, referencing sources, taking all sides into consideration, this is all counterproductive and not what people who are looking for real world info on the Internet are looking for.
I am not saying there is no place for all of that; the truth is that level of depth better exist on your website if you are really any kind of expert at all. As for the articles that you submit to article directories and what the people who read them are looking for, the answer is mostly short concise answers that give them the gist of what they want to know, and if they want or need more info or depth, make sure your resource box gets them back to your site so they can get the depth and specifics if they want them.
I wonder if it is too brash to say that articles are the cereal and shampoo samples that give you a chance to really try the product, at least one full serving, or one complete application, but if you want more, you have to go to the website.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/
Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
Article Marketing Is Like Hiring A Salesman? How Can That Be? Part I Of III
Call me crazy, but I love the analogy that publishing an article is like hiring a salesman and sending him out to sell for me. Not only do I think it is cool to think about how many salesmen I can enlist to do the work, but I like all of the parallels that can be drawn between the two.
First of all, a solid group of articles is probably even better than a salesman, if they are equipped with all the right tools. I say this because an article really does never sleep, doesn't need an expense account, doesn't drink alcohol, and can't get into an automobile accident... This doesn't even take into consideration never complaining or being able to quit.
So, what are some of the way's they are alike? Well, let's start by saying that if you don't equip them properly than you can greatly reduce their effectiveness. If I hired a sales rep, and never gave him business cards, he would probably have a hard time getting call backs much less what it would do to his credibility. This is what it is like if you don't create your resource box on your article. There is no way to find you, and how much stock are you going to put into an article that isn't signed?
Let's say you do put a resource box at the end of your article but you don't have the right information in it. This would be like giving your sales rep business cards, but not putting his name on them, or no phone number. How do you think that will impact his effectiveness?
Many of the characteristics of your article can have similar impacts as a sales rep that shares those characteristics also. For example, if your article is too smart, it will probably be too long and won't connect well with the attended audience. This would work out about the same as a salesman that was just a little too smart. He would probably come across as arrogant, and not connect well with potential clients.
What if your sales rep came across as aloof and not so bright? Well, people are not going to be confident that he can really help them or that he can be counted on. Same with an article that is full of fluff or is poorly written: the reader is going to think, this guy probably can't help me, or he doesn't care enough for me to trust him.
Want to learn more about the kinds of things that make a great resource box and that will help your articles hit the mark? Come sign up for my ezine and get access to my blog.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com or sign up at his website at http://bigfirststep.biz Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
First of all, a solid group of articles is probably even better than a salesman, if they are equipped with all the right tools. I say this because an article really does never sleep, doesn't need an expense account, doesn't drink alcohol, and can't get into an automobile accident... This doesn't even take into consideration never complaining or being able to quit.
So, what are some of the way's they are alike? Well, let's start by saying that if you don't equip them properly than you can greatly reduce their effectiveness. If I hired a sales rep, and never gave him business cards, he would probably have a hard time getting call backs much less what it would do to his credibility. This is what it is like if you don't create your resource box on your article. There is no way to find you, and how much stock are you going to put into an article that isn't signed?
Let's say you do put a resource box at the end of your article but you don't have the right information in it. This would be like giving your sales rep business cards, but not putting his name on them, or no phone number. How do you think that will impact his effectiveness?
Many of the characteristics of your article can have similar impacts as a sales rep that shares those characteristics also. For example, if your article is too smart, it will probably be too long and won't connect well with the attended audience. This would work out about the same as a salesman that was just a little too smart. He would probably come across as arrogant, and not connect well with potential clients.
What if your sales rep came across as aloof and not so bright? Well, people are not going to be confident that he can really help them or that he can be counted on. Same with an article that is full of fluff or is poorly written: the reader is going to think, this guy probably can't help me, or he doesn't care enough for me to trust him.
Want to learn more about the kinds of things that make a great resource box and that will help your articles hit the mark? Come sign up for my ezine and get access to my blog.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com or sign up at his website at http://bigfirststep.biz Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
Article Marketing Is Like Hiring A Salesman? How Can That Be? Part II Of III
Here is one parallel between hiring salesmen and writing and publishing an article that not only rings true, but is a good lesson.
Let's say you hire a salesman and you send him out in the field without a business card and only two hours training on your company and product. The reason you do this, is because you don't have any more time to spend with him at first, and you hired him because he seemed to be just the right kind of guy, but you hadn't really put together a plan for how you were going to help this guy be as effective as possible.
You might ask yourself, is it better to have let him go home for a day or two and do nothing while you figure all this out? I say, *No.* Here is where it is similar to starting to write articles.
Should you wait until you know everything before you start to submit and publish articles with directories? Again, I say, *No.*
You see, as you learn more and get better; you can go back and make adjustments to your articles. This is the same with working with a sales rep. If after he has been out in the field for a week, you have lunch with one of your friends and he tells you about how he had these great business cards put together and printed for his sales reps and the impact was their sales went up and the number of calls into the office started to increase.
There is no reason you couldn't go back to your articles after you learned more about how to put together a resource box and make adjustments and improve your resource boxes. You will probably find that you get more visits to your website and even more sales.
The point is that you don't have to wait until you are perfect to start. When you learn more about writing better titles, go back through your articles and see if you can't improve your titles. Just like you can improve the knowledge and effectiveness of your sales rep, you can do the same with your articles.
A call to action in your resource box is an important way to get more people to click the links. People want to know what to do next, and you can help them by making the next step very clear. Want to learn more about how to make your resource boxes more effective? Come sign up for my ezine.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
Let's say you hire a salesman and you send him out in the field without a business card and only two hours training on your company and product. The reason you do this, is because you don't have any more time to spend with him at first, and you hired him because he seemed to be just the right kind of guy, but you hadn't really put together a plan for how you were going to help this guy be as effective as possible.
You might ask yourself, is it better to have let him go home for a day or two and do nothing while you figure all this out? I say, *No.* Here is where it is similar to starting to write articles.
Should you wait until you know everything before you start to submit and publish articles with directories? Again, I say, *No.*
You see, as you learn more and get better; you can go back and make adjustments to your articles. This is the same with working with a sales rep. If after he has been out in the field for a week, you have lunch with one of your friends and he tells you about how he had these great business cards put together and printed for his sales reps and the impact was their sales went up and the number of calls into the office started to increase.
There is no reason you couldn't go back to your articles after you learned more about how to put together a resource box and make adjustments and improve your resource boxes. You will probably find that you get more visits to your website and even more sales.
The point is that you don't have to wait until you are perfect to start. When you learn more about writing better titles, go back through your articles and see if you can't improve your titles. Just like you can improve the knowledge and effectiveness of your sales rep, you can do the same with your articles.
A call to action in your resource box is an important way to get more people to click the links. People want to know what to do next, and you can help them by making the next step very clear. Want to learn more about how to make your resource boxes more effective? Come sign up for my ezine.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
Article Marketing Is Like Hiring A Salesman? How Can That Be? Part III of III
The more I think about the parallels between writing and publishing articles with directories and hiring a sales rep, the more fun I am having with it.
One of the questions that people ask a lot about article writing is can they write about multiple topics or subjects. The answer like so many other things is a conditional, *yes, but.*
Let me explain a little first. The problem is one of perception. People have a hard time accepting that a life coach may also be an expert at crocheting. Somehow, one area seems to diminish the level of acceptance and credibility of the other.
Imagine if you were going in to buy a Lexus, and you decided you wanted to wait a little while before making a decision. Then the sale rep asked if he could come over later in the week and give you a free workup for a financial consultation? Most people, wrong or right, don't think the guy selling them their car is the guy they want helping them with their investments.
So, why is the answer, *yes, but?* Well, there is a way that you can do this and not have the negative impact or at least reduce the potential for it and that is use a different form of your name. For example, the name you see for in their main resource box and the name that they are branding is C.J. Miles.
Let's say a person has an interest that probably is not very compatible to their primary business, an interest in movies. Maybe they have always thought it would be fun to write reviews on movies. The best way for anyone to do this and minimize the impact would be for them to use the Cortney Miles form of their name. They could use any other version really, for example Cortney J. Miles. would be acceptable.
This has two benefits that are closely related, not only are people not very likely to make the connection between the two, the two different versions will not compete in the search engines: in other words, if you went to Google and performed a search on the name, *C.J. Miles,* you would not be able to pull up anything that was written or blogged under *Cortney Miles.* That's all you have to do if you have a couple areas that you have some expertise in and want to share with the world some of your unique ideas -- just use a different form of your name.
I want to reemphasize one point that I made earlier, that is don't worry about being perfect before you start writing articles. Write, get better, learn more, and when you run across something that you know will make a difference in previous articles, go back and modify your previous work. We should all be better in 6 months than we are now, I don't care who you are.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
One of the questions that people ask a lot about article writing is can they write about multiple topics or subjects. The answer like so many other things is a conditional, *yes, but.*
Let me explain a little first. The problem is one of perception. People have a hard time accepting that a life coach may also be an expert at crocheting. Somehow, one area seems to diminish the level of acceptance and credibility of the other.
Imagine if you were going in to buy a Lexus, and you decided you wanted to wait a little while before making a decision. Then the sale rep asked if he could come over later in the week and give you a free workup for a financial consultation? Most people, wrong or right, don't think the guy selling them their car is the guy they want helping them with their investments.
So, why is the answer, *yes, but?* Well, there is a way that you can do this and not have the negative impact or at least reduce the potential for it and that is use a different form of your name. For example, the name you see for in their main resource box and the name that they are branding is C.J. Miles.
Let's say a person has an interest that probably is not very compatible to their primary business, an interest in movies. Maybe they have always thought it would be fun to write reviews on movies. The best way for anyone to do this and minimize the impact would be for them to use the Cortney Miles form of their name. They could use any other version really, for example Cortney J. Miles. would be acceptable.
This has two benefits that are closely related, not only are people not very likely to make the connection between the two, the two different versions will not compete in the search engines: in other words, if you went to Google and performed a search on the name, *C.J. Miles,* you would not be able to pull up anything that was written or blogged under *Cortney Miles.* That's all you have to do if you have a couple areas that you have some expertise in and want to share with the world some of your unique ideas -- just use a different form of your name.
I want to reemphasize one point that I made earlier, that is don't worry about being perfect before you start writing articles. Write, get better, learn more, and when you run across something that you know will make a difference in previous articles, go back and modify your previous work. We should all be better in 6 months than we are now, I don't care who you are.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
Article Marketing - Don't Leave Your Readers Dying To Contact You, Yet Unable To Figure Out How
When writing articles and posting them on directories, there are 5 things that you can do that will add to the effectiveness and conversions of you articles. Effectiveness being measured by how many people read the article, and then how many people visit your website as a result of the article.
First, enough emphasis cannot be put on the resource box. The bottom line is this is the reader's direct link back to you. The better the information, the easier it is to get to your site, and having a firm call to action can all have a significant impact on the final piece of the puzzle when trying to get targeted traffic to your website and build your opt in subscriber list.
Think about it for a second. You can have a title that not only has the perfect key words, but has the perfect burning question that everyone is dying to know. In your article you could masterfully paint a picture of the importance of the topic and then give the perfect response that will help your readers not only know where to start and the steps that they need to begin, but in addition gives them complete confidence that you are the person that they want to have help them because you are obviously in tune with them and their needs.
At this point, they are scrolling down as fast as humanly possible to get to the resource box that is going to lead them to you and help them achieve their dreams and goals and when they get there all they find is one sentence with your name and a link that doesn't work properly because you put a period at the end of your web address.
You do not want this to be the reason that keeps people from being able to do business with you. Why they should contact you, a call to action and two to three full length, which means include the http://, web addresses is a strong start with your resource box, if you want to learn more about how to make your resource box as effective as possible, come sign up for my ezine.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
First, enough emphasis cannot be put on the resource box. The bottom line is this is the reader's direct link back to you. The better the information, the easier it is to get to your site, and having a firm call to action can all have a significant impact on the final piece of the puzzle when trying to get targeted traffic to your website and build your opt in subscriber list.
Think about it for a second. You can have a title that not only has the perfect key words, but has the perfect burning question that everyone is dying to know. In your article you could masterfully paint a picture of the importance of the topic and then give the perfect response that will help your readers not only know where to start and the steps that they need to begin, but in addition gives them complete confidence that you are the person that they want to have help them because you are obviously in tune with them and their needs.
At this point, they are scrolling down as fast as humanly possible to get to the resource box that is going to lead them to you and help them achieve their dreams and goals and when they get there all they find is one sentence with your name and a link that doesn't work properly because you put a period at the end of your web address.
You do not want this to be the reason that keeps people from being able to do business with you. Why they should contact you, a call to action and two to three full length, which means include the http://, web addresses is a strong start with your resource box, if you want to learn more about how to make your resource box as effective as possible, come sign up for my ezine.
Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Dan_Iverson
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