Article Marketing - Is Everyone a Candidate for Your Opportunity? You Have Missed the Point

Have you ever stopped and really thought about who your readers are? The more directly you write to the person who is reading your article, the more impact what you write is going to have on her. Let's assume for a moment, that you have thought about whom she is, have you thought about what is most important to her?

I see it again and again, article after article turns into a three to five hundred word ad on your topic of choice. So, who are you writing this article for again? There is one word that you should be thinking about every time you write an article. That word is, *PREsell.* If you don't know what that is, then you will find this information invaluable.

One of the most important considerations for every human being on earth before they buy something from another person is can they trust that person. Learning to establish that trust can be the difference between your voice blending into the noise and chatter of daily life, or you being a trusted advisor in your area of expertise. Understanding this is to understand PREsell.

When writing articles, PREselling is when you give something of value to a person before you try to sell them anything. Usually, what you give them is information on a topic that they are interested in. As an expert author, you share with them your value as a resource on a topic. You give them information that they either did not know, or that makes it clear to them that what you do know is beyond a conversational understanding, you have knowledge and expertise that they are looking for.

Why would you do this? You do this not to provide all the answers to their questions, but to help them get some of the answers that they are looking for, and to provide them a resource for getting fuller, more in-depth information. This is a win win. They are getting a chance to test drive your information and see if it meets their particular needs and interests, and you have a free platform (article directories) in which to show your expertise and build your credibility as well as find new prospects.

Let's say you are going to walk buy 100 people that are all trying to sell you something. As you walk buy each person they have 3 seconds to get your attention. So they say things like, look at me, buy from me, I have what you've been looking for, this one will make you sexy. Now they say these things in high voices, low voices, funny voices, and sad voices. The more of them you walk by, the more they all sound the same.

Now, when you walk by me I ask a question, *Did you know that an understanding of key words can be the foundation for all successful internet marketing?* Ask yourself, if you are interested in Internet marketing, who are you going to stop and talk to? Your article gives you a chance to put a specific message out there so that you find the people looking for the information, and just as importantly, they find you.

Dan Iverson can show you how to make your first step a big one when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/

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