Article Marketing - For Those With Eyes To See, Real Opportunity Awaits

I want to be honest with you; my goal is to build a massive responsive opt-in email list. So why am I writing all of these articles on article marketing? Because I know that if I master this, it will be the foundation I will be able to build my entire online marketing career.

How is that possible? Let's think about this for a minute. Isn't it words that determine and measure the course of everything that happens on the Internet? It all started with a bunch or research done by college professors and students at the major universities around the United States.

This research was stored on hard drives connected together by an information dissemination system created by the United States Military to enable them to maintain a wide area network in case of nuclear attack.

Doesn't that sound like something out of an old science fiction novel? What's funny to me is that the reality of today has exceeded all of our wildest fantasies of our yesteryears.

Today we have algorithms that are so complex they are able to determine and predict patterns not only in language, but in languages so specific they create thousands of different groupings which help us all find the information we are looking for out of billions of web pages all over the world.

I guess it is more accurate to say that Google helps us find it about 64% of the time, and on the high end, Yahoo helps us find it just above 70% of the time.

The amazing thing for those that have eyes to see, the opportunity is in the gap. A gap that will be narrowed someday I am sure but will probably never be closed. What do I mean? In that window of 25% to 35% of the time when the information people are looking for is not to be found, is the gap that is waiting for some enterprising individual to fill. And all they have to do is write something. Is that someone going to be you?

The most interesting thing to me is that there are clues and maps leading whoever is looking right to those unfilled gaps. Those clues and maps are found in the key words of those searches that go unsatisfied. For example, if the key words *Travel to Forest Lake Minnesota* was searched for 300 times a month, and the major search engines show zero results for that key word phrase, then this is an opportunity for someone to create content for.

By doing that, they now have an audience of people that they know are interested in travel to that location. The question they should ask themselves is what does this group of people want or need, and then find a product, service, or affiliate program that fills that need, and they can start to market to that group. An example might be, a hotel and campground guide for that area.

So let this be the call to action for those that have ears to hear. Write; write your way into the opportunity created by the information age and an insatiable appetite for more information -- more specific information, more personalized information, an appetite which only grows each time it is momentarily satisfied. Because the more answers we get, the more questions we have.

Dan Iverson can show you how to make your first step a big one when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com or sign up at his website at http://bigfirststep.biz Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com

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