You, Search Engines, Article Directories and Web Masters, Everybody Wins!

The point of Internet marketing articles is that not all traffic is created equal. Let's be honest, there's traffic and then there's, "targeted traffic." You hear it again and again, no matter how great your website is or how amazing your product is, you are not going to start to have a high volume of sales until you can get a high volume of traffic to your site.

Like many things that you hear online that are repeated over and over again, this is true. But, also like most things you here on the internet, there is more to the story than is revealed by these numerous and usually free resources. This is one of those cases. Let's start a more thorough explanation by examining a simple scenario.

In this scenario we'll imagine you were going to set up a cart on a street corner and you wanted to sell something - maybe a particular type of drink. In this example you decided to sell a drink with ingredients that were designed to support healthier living. It had a fruity taste and was made with a special formula to help your body better replace fluids, and provided powerful antioxidants.

When you first decide to get into this business you think, this should be easy enough, everyone needs to drink fluids, and this one not only has a better formula for the main reason to drink fluids, to replace fluids in your body, it has an added value of helping your body with antioxidants. So you decide to put a sign on the front of the cart that explains this benefit.

At this point, you think there is only one thing left to do and that is to place my cart where there is a really high volume of people passing by, and then I am going to be Rich. Rich. Rich...

So you think to yourself, where would be a really good place for me and my cart to begin. After you think about it for a while, you remember that every morning and every evening right outside the entry way to the train station there are hundreds of people passing by on their way to work and then coming home from work in the evening. So you decided to setup your cart 20 feet away from the entry way.

After a week of standing outside the train station, you are very disappointed. Even though you had hundreds maybe even thousands of people walk by your cart, you had only sold two cases of your drink. At this rate you are never going to be rich, so you decide that you are going to go down to the park at lunch time and see if some of the people who go to the park for lunch will buy your drink.

After another whole week, mornings and evenings at the train station, and afternoons at the park, you have still sold very little of your drink product. But, on Thursday and Friday at the park you notice banners and flyers posted everywhere for a big event in the park on Saturday that is going to include a 10K run in the afternoon, and have a running expo afterwards. So you decide to show up there with your cart.

Saturday morning you show up bright and early, and right off the bat, you sell 4 cases even before the race begins. You have to make a quick trip home to get some more cases and by 1:30, you have sold another 10 cases. After another trip home to get more cases, and by the end of the day, you have sold 18 cases of your drink.

At this point, you are probably wondering what this article has to do with using Internet marketing articles. Well, it's simple really. As you could see from the example above, where you put your cart, in relation to the type of traffic that walked by made all the difference in how much product you were able to sell.

This is true with your website too. Your success will depend on your ability to attract qualified targeted traffic to your website. Just like it did not matter how many people walked by the cart when it was at the train station, because the people had no interest in your product, having thousands of people visit your website won't matter if they have no interest in your products or services.

The key is to find the traffic that is predisposed to buy your product. Just like in the example above, where we found that the people at the sporting event at the park were predisposed to buy a drink that was healthier.

So, how do you do this on the Internet? Similarly to the sporting event, you know that the people who might be most interested in buying your drink will be looking for information on health products, sporting events, or health information like info on antioxidants. Again you might ask, what does this have to do with articles?

I am glad you asked. First, you write and submit articles to authority sites, sites that are known to have information on sporting events, or health tips. There are two keys to this. First, they have to have keywords related to these topics so when they get indexed by the search engines, they will guide people doing searches for these topics to these articles. Second, they have to have a signature box at the bottom that leads people back to your website.

Remember, this is a simplified explanation to help you get a basic understanding of the relationship between keywords, search engines, and getting targeted traffic.

So let's walk through the steps of how a qualified targeted prospect makes her way to your site. First, she hears about antioxidants on the radio and how they decrease the effects of aging on her body. She likes this because she is a runner, and is interested in keeping herself in shape and looking good.

She decided to see if she can get more information on the Internet, so she typed in the word antioxidants in the box on her favorite search engine and up come the first 10 listings, with 8 ad listings on the right. The third article down is your article titled, "Antioxidant, 3 easy ways to improve your body's ability to wash way aging." She clicks on this article, and reads about certain foods that support your body's ability to isolate and remove oxidants.

She is quite excited that there is a simple way to combat her concern, and then she reads in the signature box at the end of the article, "Like to try a great tasting drink that contains X, well know for increasing your body's ability to reduce oxidants? Click here now to find out more. I say that's a targeted customer wouldn't you?

Let's give a brief synopsis. You are looking for a way to bring prequalified targeted traffic to your website. Whatever your product or service is, you should be able to identify a targeted lead by some area of interest that they are very likely to have. Within that area of interest there are certain words that are specific to that topic. These words are called keywords on the Internet.

What this tells you is that a person doing a search for a particular keyword is also likely to have an interest in products and services related to or similar to that topic. Like, the keyword, "antioxidants" is likely to be searched for by a person interested in health and beauty information, products or services.

Article directories depend on people who are willing to submit articles for them to be able to continue to add and offer fresh relevant content on their sites. Because they are able to do this, the search engines like to keep a close eye on them and index their new articles quickly so they can provide good relevant information to their customers who perform searches to get information they are looking for.

The directories have to offer something in exchange to entice people to submit articles to their sites for free. What they offer is to let the author submit their articles with a signature box at the bottom of the article that the author can promote themselves and have active links back to their website.

This system of looking for, finding, providing and publishing information in the form of articles can be used by businesses to find qualified targeted traffic to their websites and business. Everybody wins: the customer, the search engines, the directories, and the website owner trying to sell his or her products or services.

In conclusion: If you want to find and attract prequalified targeted customers to your website, blog or ezine, the best way to do this is to identify topics of interest that your ideal customer is likely to have. Having identified these topics, research and find keywords that they will use to find this information on the Internet. Once you have a list of keywords, write useful articles using these keywords, information that your ideal customer will find useful and relevant. Then publish these articles in places where they can be found and indexed by the search engines, making them easy to find for your ideal customers: places like article directories. Don't forget to have an enticing resource box at the end of the article with links back to your website. Don't the readers of these articles embody the very definition of targeted traffic? This simple system of article marketing will provide this targeted traffic consistently over a long period of time too.

Dan Iverson can show you how to pick a topic of interest, write about it, and with a little research find connections between your readers and real products and services, of which you can become an affiliate and make money.

Click here Now! http://www.aggressiveinternetmarketing.net/free-tool.html

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