Article Marketing - How Stay-at-Home Moms Are getting Better Results By Improving Their Aim

For the moms that are trying to make money at home on the Internet, I think there is one point that cannot be stressed enough in article marketing. I know this will not be one of those articles that gets 50 views in the first couple of weeks, but I think that this is an important enough point that for those of you that take the time to read it, you will be better off for it.

The tendency is to consider everyone as a potential prospect for your product, service or business opportunity. I want to give you mothers that are either staying home trying to earn some money part time, or for those mothers that are trying to get something started so you don't have to keep working outside the home, some information that will have a surprisingly large impact on your marketing.

Simply stated, the more focused you can make your copy, articles and content; the more likely you will be to get the desired results. Let's look at it from your own perspective. If you were to look up all the articles in this directory on article marketing, you would have to decide between thousands of them. So, ask yourself, how would you decide which ones to read first?

The process that you would use is probably similar to the one most people would use. You would start to scroll down through the articles until one of the titles or descriptions struck a personal note with you or caught your eye. Can you think of anything that would catch your eye more than if your name was in the title?

Yes, that is a little extreme, but what if the title said, *5 Things that Make Article Marketing Easier for Stay-at-Home Moms. * If you were trying to determine whether or not article marketing was appropriate for you as a stay-at-home mom, you would probably pick this one over one that just said, *5 Reasons Article Marketing is effective. * Look at these in a list, and see which one stands out to you.

Top 5 Article Marketing Mistakes

5 Easy Article Marketing Tips

5 Red Hot Strategies to Boost Your Articles Success!

5 Things that Make Article Marketing Easier for Stay at Home Mom's

5 Reasons Article Marketing is effective

I think you can see which one would probably stand out more to the stay-at-home mom. The truth is that you may check it out even if one of the other titles better addresses what you are looking for just because it address you so specifically. The other side of that is even if you are not a stay-at-home mom, you would still read that article if you were interested in finding ways to make article marketing easier to do.

Even when you write to a very specific target audience, you not only get that audience, but you get the spillover. But if you are not specific, then you only get the spillover, because nothing makes you stand out enough to get any specific attention.

Dan Iverson can show you how to make your first step a big one when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com/ or sign up at his website at http://bigfirststep.biz/ Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com/

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