Article Marketing - Key Words? What Are They and How Do They Relate to Article Marketing? Part I

All you have to do is write key word rich article content right? Sound so simple until you try to do it for the first time. That is not even taking into consideration where you might find these things anyway (key words that is). Not much chance you are going to know where to get something when you don't even really know what they are.

So what is a key word anyway? I am glad you asked. It is a word that is the key to narrowing the search for the specific data you are looking for. Let me try to explain. When you look at any topic, you find that there are certain words that are commonly grouped together, these are the words that are well know to people with expertise on this particular topic.

Let's say we had 5 articles in front of us, one on soccer, one on baseball, one on hockey, one on cooking, and the last one on computer repair.

Now what if I had all of these articles open in a way that I could do a word search through all the articles at the same time? In this case, I cannot see the titles, or if they are grouped in any way. And, I don't want to read every article to find what I am looking for. So what can I do?

Well, what you can do is think about a few words that are used under the topic of the one article I am looking for, and that would not be used by any of the others. Let's say computer repair for example. What are two words that are used in computer repair that are not used in the other topics?

How about the words *Windows Operating System*? If I do a word search for these words, the likelihood of me pulling up one of the articles on one of the sports topics is very low. This is called a key word search. It saves me from having to read all of the articles. I only have to go through the one that has the specific key words in it of *Windows Operating System.*

Now all you have to do is multiply this by billions of documents and millions of readers each with their own interests, and you have described the job of the search engines on the Internet. Did you know search engines keep track of what words people use to find information in the internet? Did you know that by looking at the number of times a certain key word is used for a search, you can measure the demand for that information?

Now you know what key words are, and with a little knowledge comes more questions. Come sign up for my ezine and learn more.

Dan Iverson can show you how to make your first step a big one when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com or sign up at his website at http://bigfirststep.biz Dan Iverson, Financial Certainty, Inc. 678.851.8284

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