Article Marketing - Key Words? What Are They and How Do They Relate to Article Marketing? Part II

In the last article you learned what key words are and how you can find specific information about a topic on the Internet so you don't have to read through hundreds, even thousands of articles just to find what you are looking for. For a person searching for information who wants to save time and effort, key words are valuable tools.

Now we get to the next question, what does this have to do with article writing? This is still a little too multifaceted to answer in an article, so I am going to try and share another piece of the puzzle with you letting you know up front that these are topics you need to learn in layers in the beginning.

Let's start with one of the questions that we asked at the end of part one and that is, *Did you know that search engines keep track of what words people use to find information on the Internet?* Then I gave you a clue to that question by asking, *Did you know that by looking at the number of times a certain set of key words is used by people performing the searches you can measure the demand for that information?*

Let me give an example. If you have 25,000 people do a search for the key words *computer repair*, I think that it is pretty safe to say that lots of people on the Internet are interested in learning something about getting problems solved with their computers. Now they may be looking for information, they may be looking for an expert to ask questions, or they might be looking for places they can get their computers fixed.

Now you have to ask yourself from a business owners perspective, how does knowing that 25,000 searches were done for the key words, *computer repair*, help me, or why would this matter to me? Well, if you happen to be in the computer business and you were looking for a way to find more people with computer problems that you could resolve, you may have found them.

Now you have to start to ask questions like, how do I get the name of my company in front of these people? If you were really ahead of the game, you might even ask, *I wonder how many other people are trying to get access to these 25,000 people?*

Now you understand two sides of key words, one how you can use them to sort through information on the Internet, and how you can determine demand for information on the Internet.

Dan Iverson can show you how to make your first step a big one when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com or sign up at his website at http://bigfirststep.biz Dan Iverson, Financial Certainty, Inc. 678.851.8284

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