Ever feel like you have a lack of inspiration for writing articles? Yes, I am sure you have heard that you can just do keyword searches in your favorite article directory and do some minor rewrites of some of the existing articles that are already posted. Yes you can bring your influence to them and make them better.
How would you like to only write about what you think is hot, and be able to share your unbiased opinion? Sound too good to be true? Well, it may not be as hard as you think. When I first hear that the best way to build relationships of trust and be able to show your potential clients that you have something of real value to them was to give them information for free, my second thought was, if everyone is doing this, I don’t want to squander a free education.
What do mean by that? Let me explain. There are some very sharp and bright people out there marketing on the Internet, and then there is everyone else. So if they are giving away gold nuggets to get you to buy the golden goose then why not take all the gold nuggets you can get. What I mean by that is, I sign up for everything. That’s right everything. I probably get 500 + messages every day.
Are you with me yet, or are you more confused than ever? The bottom line is after signing up for everything for well over a year, I know just about everything that is going on and who all the major players are, and what’s good an unique, and what is the same old dribble everyone else is pushing.
Not only that, but every email and offer I get is a lesson in marketing. Some are lessons in what to do, and some are lessons in what not to do. Have you heard of a SWIP file? I organize all my mail into folders as they come in. If I find that someone is worth following, I create a directory just for them, and then I create a rule in Outlook that all messages from them go to that directory. The truth is after all of this time, I usually group people together depending on a verity of different reasons.
I have turned my Outlook into a massive SWIP file. This gives me the ability to find things that are timely and relevant and quickly be able to write an article about it. The most recent evolution of this system has been with RSS. I subscribe to someone’s blog or website RSS if I think they are hot, and I get kept up to date and up to the minute on anything new they add or do on one of their sites.
What? Armand Moran is having a free webinar, I am all over it, and you will have an article on it the next day.
About the Author Dan Iverson:
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