Article Marketing Is Like Hiring A Salesman? How Can That Be? Part I Of III

Call me crazy, but I love the analogy that publishing an article is like hiring a salesman and sending him out to sell for me. Not only do I think it is cool to think about how many salesmen I can enlist to do the work, but I like all of the parallels that can be drawn between the two.

First of all, a solid group of articles is probably even better than a salesman, if they are equipped with all the right tools. I say this because an article really does never sleep, doesn't need an expense account, doesn't drink alcohol, and can't get into an automobile accident... This doesn't even take into consideration never complaining or being able to quit.

So, what are some of the way's they are alike? Well, let's start by saying that if you don't equip them properly than you can greatly reduce their effectiveness. If I hired a sales rep, and never gave him business cards, he would probably have a hard time getting call backs much less what it would do to his credibility. This is what it is like if you don't create your resource box on your article. There is no way to find you, and how much stock are you going to put into an article that isn't signed?

Let's say you do put a resource box at the end of your article but you don't have the right information in it. This would be like giving your sales rep business cards, but not putting his name on them, or no phone number. How do you think that will impact his effectiveness?

Many of the characteristics of your article can have similar impacts as a sales rep that shares those characteristics also. For example, if your article is too smart, it will probably be too long and won't connect well with the attended audience. This would work out about the same as a salesman that was just a little too smart. He would probably come across as arrogant, and not connect well with potential clients.

What if your sales rep came across as aloof and not so bright? Well, people are not going to be confident that he can really help them or that he can be counted on. Same with an article that is full of fluff or is poorly written: the reader is going to think, this guy probably can't help me, or he doesn't care enough for me to trust him.

Want to learn more about the kinds of things that make a great resource box and that will help your articles hit the mark? Come sign up for my ezine and get access to my blog.

Dan Iverson can show you how to make your first step a big step when starting your home based business. Having closely documented and written about all that he has learned and because he tracked what actually worked, he can show you how you can start where it took him two years to get to. Let Dan show you how to make your first steps as productive and effective as possible. Come sign up for his ezine at http://whoisdaniverson.blogspot.com or sign up at his website at http://bigfirststep.biz Dan Iverson, Financial Certainty, Inc. 678.851.8284 Read all my ezine articles at http://daniverson.blogspot.com

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