Article Marketing - What Is It? Part I

If you haven't heard of article marketing, welcome to the Internet. Not only will you be hearing more about it, you will probably be interested in developing this skill. Let's start by saying that the name, *information highway* is appropriately descriptive for the Internet. Information as we understand it is recorded in words. Certain groups of words are often used in correlation with each other representing the vernacular of a topic or subject.

Lucky for me, I figured this out in college. Being obsessed with getting A's and not having a lot of background in biology, I knew if I could master 1000 vocabulary words out of the text book, my chances of getting an A were greatly increased. This works by the way.

A few years later, the world is trying to learn a new way to research information on the Internet by guessing a word or two that might help them narrow down the amount of data one might have to go through to find information they are looking for. The hope was that you might be able to guess a word or two that was topic or subject specific enough that it would only retrieve data that you wanted to find.

Now if you are new to the Internet and article marketing you might feel a little confused about how all of this ties into article marketing. Actually, this information is the key to understanding SEO (Search Engine Optimization) and understanding SEO is the key to effective article marketing. More confused? Let me see if I can help clear this up.

Article marketing has two goals. One main goal and the other is a subset of that main goal. The main goal is to drive more targeted traffic to your site. In other words, you don't just want big bunches of people to come look at your site, you want people that have in some way prequalified themselves as interested visitors to come to your site in mass quantities. To be honest with you this probably doesn't sound easy, and before the internet it was even harder than it is now, getting targeted traffic that is.

By the way, those words that people are using to sort information or said another way, that are used to reduce the amount of information that a person should have to go through before finding relevant information to them, are called *Key words.* And when there are at least two or more words put together, they are called *Key Word Phrases.*

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