In my last message, I talked with you about my very good friend Rick who was recently fired from his job. You would really have to know Rick to know how absurd it would be to fire him from anything.
What I promised to do was to lay out for you step by step what I would tell Rick starting today if he came to me and said, “Ok, Dan, I am ready to start making money online.”
I ended my last message by talking about my opinion of the importance of having and building a list. There are several reasons why having and keeping a list are important, and I will get into that further in the future, but right now I want to talk about relationships.
The bottom line is that people won’t buy from people that they don’t trust. When I first started out in sales, it was often talked about how it took 7 contacts with someone before you could close a sale. Today, on the internet, I think the number is even higher. This is assuming that what you are providing is something that a person really feels will help them get what it is that they want or need. (Money, Freedom, Independence, Security)
What does all this have to do with you? These are all concepts that are important for you to understand as you start marketing your business. I can give you the tools, and they can work for you, but if you don’t understand the concepts, if something stops working you will not be able to fix it. Or, if you try to duplicate the tools that I provide for you, and you don’t know exactly what the purpose of that tool is, you may miss something that is essential and not even realize it.
In the past, as I have developed lists, I have found it very hard to come up with content for regular and ongoing contact with the people who have giving me permission to contact them. I know that I need regular and beneficial contact with my list for the purpose of building and strengthening relationships.
That is why when I learned about the prewritten 400 day auto responder developed and tested by Stone Evens, and the fact that you could get this for free as well as be able to modify it any way I saw fit, I knew this was going to be a valuable piece of the puzzle. Keeping in mind, the end goal of the puzzle is to have a complete system that I could teach and give others that I was confident they could use and be successful building a business with.
Now to bring this back around to my friend Rick, the first thing that I would have Rick do is sign up for Plug in Prophet System so he would have an autoresponder all setup and ready to go. This way he can start to focus on developing his list and not have to be concerned about how he was going to work that list. That was all taken care of by one of the best, Stone Evens.
Now Rick’s sole focus could turn to developing a list: filling his autoresponder with as many new prospects as possible. This is no small thing, to have that big of a piece of the puzzle all setup, tested and proven to accomplish what most people could probably never develop on their own.
So, now, how does Rick start to build his list? How does he get people to subscribe to his autoresponder? We will start on that next
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